Attorneys are trolling the internet

Attorneys are trolling the internet advertising for victims of identity theft.  Hundreds of cases are underway against employers whom they believe have been negligent in safeguarding customers and/or employees private data.  Their ads include language i.e.;  “Free identity theft assistance, experienced lawyers on your side, free identity theft case review, click here…..The law professionals of our firms are on your side if your rights have been violated, we will fight to recover what your are entitled to”.  An identity theft lawsuit is very expensive and almost impossible to defend.  Often it’s less expensive for the insurance companies to settle with the plaintiff than defend the case.  Thus attorney’s find identity theft victims very profitable cases.  The first line of defense is a good offense, and complying with identity theft laws top the list.  If your organization is not currently complying with new expanded regulations there is little room for defense against an employee or customer’s claim that your organization did not safeguard their private data.